So…is
it possible to grow your followers in one day? Depends on how you define growth
really. 1 new follower can be seen as growth or maybe it’s 50. Let me clear
that up real quick. This is a story about how I more than doubled my
twitter followers in literally (what felt like) one day.
Here’s
a little backstory about me and my distant relationship with Twitter. I created
my account back in ‘08 and never used it. I didn’t understand it. How we
currently use the “@” and “#” was all new to me back then.
It felt like learning a foreign language and I just didn’t have the time. Lucky
for me I scored my name as my handle @kellykranz. Of Course I had no idea if
that was good or not.
As
of 2010 I started working in the field of internet marketing. The field
is vast and educational materials are everywhere. I must have consumed at least
500 ebooks my first year. And while I learned a lot about Twitter I only
used it for business accounts and not my personal account.
Fast
forward to 2014. My Twitter account still has the same 50 followers I had when
I started. Not only is this embarrassing to me but … no it is just EXTREMELY
embarrassing. How can I sit here and write about best inbound marketing and
social media practices when my own Twitter account has zero reflection of what
I preach. I decided to fix this and fix it fast.
Time.
Time is something I am very short on and to find the time to pop over to
Twitter to tweet was not something I was used to. So I started out with what I
could fit into my schedule, and that is bulk scheduling with tools like
Hootsuite or HubSpot’s social inbox.
First I sat myself down and had a little self chat. I decided that
realistically I could dedicate myself to twitter for 2 weeks, after the 2 weeks
I would see if what I did worked and adjust what I was doing if need be.
Like
I mentioned, I started to schedule my tweets in bulk. I scheduled about 10
tweets each day. I did my scheduling the day of, this was to keep my tweets
relevant with news and articles that published recently. I didn’t want to
schedule my tweets 2 weeks in advance and be sharing stale content 5 days
in- thats no good for anyone.
My
scheduled tweets were dedicated to sharing content. 70% of the tweets shared
articles I found relevant and the other 30% shared articles published on our
agency blog. Self promotion is tasteless if overdone but I think I found a nice
balance.
Aside
from the 10 scheduled tweets a day. I was active on Twitter during my lunch
hour and after dinner. I made an effort to follow about 10 people each day,
retweet others and tweet organically about what I was doing- you know the
typical “what I had for dinner” tweet. I tried to do this everyday for 2 weeks.
What
did I see from my efforts? I saw success, I grew followers. My Twitter
was living and breathing! It would help you to know that I started out with 50
followers and I was following about 40 people. At the end of my little Twitter
program I had 200+ followers and I was following about 130 people. And while
this goal may seem low for some, it was more than I was hoping to achieve with
the moderate effort I was able to put forth.
My Bottom Line
Twitter
is able to be tamed. Its a great platform for engagement and industry knowledge
sharing. All you have to do is jump head first.
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