Do
you think a solid content marketing strategy exempts your brand from needing to
do outreach? Sorry, but it doesn’t. Check out these 25 awesome outreach tools
for your smash business strategy. We’re living in an era of content saturation.
Over 2 million blog posts are
published each day. Research by Technorati has found that digital influencers are quickly outpacing
traditional media in terms of ability to win consumer trust. The world’s
best-known bloggers have the ability to make or break their brand’s reputation
with a simple Tweet to their massive audience. Perhaps most notable is the fact
that blogs fall just behind retail websites in likelihood to influence purchase
decisions.
Traditional
PR just isn’t as effective as it used to be. It’s time to discard traditional
outreach tools and tactics, and focus on connecting directly with digital
influencers!
To
learn more about this concept, we recommend Why Digital Influencers Can Explode
Your Company’s Bottom Line.
Outreach
isn’t just important–it’s crucial for brands who hope to expand their audience,
develop credibility, and gain notice in a crowded online world. To streamline
your entry into this practice, we’ve reviewed 25 of the most powerful outreach
tools:
1. GroupHigh
This
product is the secret behind the viral content of many notable brands,
including Home Depot, GoDaddy, and Groupon. The software acts as a one-stop shop
for digital influencer outreach, allowing content marketers to quickly
identify, contact, and manage communications with thought leaders.
2. InkyBee
Designed
especially for agencies and PR Pros, InkyBee is a product for managing your
influencer outreach and communications – with the added benefit of visually
rich, easy-to-consume reporting.
3. BuzzStream
This
product is robust enough to handle and track social media outreach at major
enterprises, thanks to its unique feature of collaborative list-creation and
maintenance. Even large outreach teams can communicate remotely with prospects,
customers, and influencers thanks to its organized interface.
This
free service sends emails on Mondays, Wednesdays, and Fridays featuring guest
content requests and offers, products for review, and interview opportunities.
Membership allows you to both subscribe and submit requests to other content
marketers.
5. BlogDash
This
company’s stellar outreach tools help connect brands and bloggers. Users are
able to perform detailed searches on content marketers, using qualifications
like reach, categories, and demographics.
6. Boomerang
Persistence
can be key, which is why outreach tools that remind you to follow-up are
important. Boomerang allows Gmail users to schedule outreach, and reminds you
if it’s time to follow-up on a message.
7.
Mention
If
you’re starting to outgrow Google alerts, it may be time to invest in Mention –
a tool which allows real-time monitoring of any keyword, from industry terms to
your brand’s name.
8. Signals
Gmail,
Salesforce, and Outlook users can closely monitor their outreach with Signals,
an app that informs you minute-to-minute when your emails are opened, read, and
forwarded.
9. Klout
It’s
hard to define Klout – is it a social network? Or is it better categorized as
outreach tools? Regardless, it’s the world’s leading measure of the digital
influence and reach of people and brands.
10.
Haro
With
a tagline of “free publicity,” Haro is a free subscription service that
features interview requests and media opportunities from entities as big as the
Associated Press and ABC News. Submit your own request, or keep close tabs on
their thrice-daily emails for publicity opportunities.
11.
Alltop
Founded
by social luminary Guy Kawasaki, Alltop is among the world’s largest content
repositories. Sort by category to connect with well-known blogs in your niche, or
syndicate your own work for daily republication.
12.
MyBlogGuest
Notable
SEO blogger Ann Smarty is the brains behind MyBlogGuest, one of the largest
forums dedicated to connecting would-be guest bloggers. Threads are separated
by industry, so you can easily find the right authors and requests for your
brand.
13.
FollowerWonk
Do
you really know who’s following you on Twitter? FollowerWonk is one of the
sharpest ways to analyze your social following, including the demographics and
top influencers of your audience. These outreach tools also come with gorgeous
visual reporting.
14.
Google
Alerts
If
we had to select just one option from these outreach tools that every blogger
needs, it would be Google Alerts. This notification service is free,
easy-to-use, and takes just minutes to set up.
15.
Little
Bird
Brands
worldwide are still learning how to leverage competitive intelligence and
thought leaders for marketing, which is why Little Bird can help you stand out.
The service offers rich social research and content curation capabilities.
16.
Outreachr
Though
these outreach tools are still in Beta, there’s no doubt this is going to be
epic. Outreachr retrieves lists of invaluable contacts in response to your
searches around keywords.
17.
RavenSEO
This
smart tool provides the best options for your outbound links for content
marketing, allowing you to establish relationships through SEO efforts.
18.
WordTracker
These
outreach tools are a platform for ethical link exchanges – allowing you to
connect with other content marketers to provide outbound links that offer a
high chance of links in return.
19.
Topsy
This
tool is essentially a search engine for the “social web,” which provides users
with the opportunity to explore social trends, viral content, and influencers.
20.
All
My +
This
data visualization platform provides a to-the-minute overview of your personal
or company’s social graph.
21.
Kred
Much
like Klout, Kred is a measure of digital influence, but their outreach tools offer
the additional benefit of content promotion and social networking.
22.
FollowUp
This
platform integrates with your Salesforce or calendar to allow you to set
reminders as easily as including a time and date-specific note in the BCC field
of your emails.
23.
Ahrefs
Ahrefs
site explorer is something of a search engine for backlinks, allowing you to
scope out page authority of competitor’s domains and their best-performing
content.
24.
OXO
Product-oriented
brands can connect directly with bloggers through OXO, a service which
specializes in being an intermediary for relationship-building.
25.
RavenTools
It’s
easy to centralize your strategy with RavenTool’s extensive list of outreach
tools, which range from social monitoring to easy reporting on your paid
advertising.
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