Twitter,
Facebook and Pinterest are just a few of the social media sites that lend
themselves well to use by marketers to get their products under the noses of
internet users. Optimizing content for each of these sites can make the
difference between a runaway hit and a complete waste of time.
Twitter
Twitter,
for folks who haven’t used it, is a micro-blogging site that focuses on short
messages of 140 characters or less. It has become an art form in its own right,
and regular tweeters pride themselves on carefully crafting short and punchy
messages they can share with their followers to get across views that are to
the point.
One
of the main ways in which Twitter is used by its many devotees is to share
interesting content with followers in the form of links to other sites posted
in the form of a tweet.
Funny
photographs, interesting articles and entertaining videos can spread like
wildfire on the site as users pick them up from others and share them onwards
to their own followers. Signing up for a service such as Twitpic, which
integrates seamlessly with Twitter to show images as part of tweets, gives
marketers the opportunity to share content that users can pick up, enjoy and
share to increase awareness of a product or brand.
Facebook
Facebook
has become a ubiquitous part of most people’s online experience and as such
presents marketers with a valuable opportunity. For many, Facebook is the front
page of the internet and the first place they look when they log in, meaning
that marketers have an ideal opportunity to get exposure provided they can get
the right kind of content to be shared.
Users
of Facebook often engage in discussions and debates in comment threads on each
other’s posts and status updates. This can be a great opportunity for marketers
to get conversations going and find out what their users think of their company
and their products. Making videos and pictures on websites with quick links to
post to Facebook allows people to share what they see on their profiles and
gives the opportunity to track links and shares.
Pinterest
Unlike
Twitter and Facebook, Pinterest is not the most social of social networks.
Rather than inviting discussion, Pinterest instead focuses on the visual and
gives users the chance to find things they like the look of and collect them
all in one place.
The
biggest opportunity with Pinterest is in having pictures of a product shared
with a link back to the company’s website. Pinterest have also included a
feature where quoting a price in the description will add a price tag to the
photograph to make it easy for users to see what they could be getting and how
much it would cost.
In
order to get the most out of Pinterest, the most important thing marketers need
to do is to ensure a plentiful supply of attractive, high-quality photographs
of products. Sharing these on Pinterest and tagging them with common or popular
search terms will increase the chances of users
Conclusion
The use of social media as a means for communicating marketing messages is growing. In order to take advantage of the desire of individuals to share interesting and worthwhile content with their peers, marketers need to ensure that they’re making their marketing messages engaging and compatible with the various social media outlets to get the best out of the social networking opportunities available.
By: Bloggertone LLC.--Tom
Shurville – Managing Director of Distinctly Digital shares his latest insights
on the current hot topics and trends in the search marketing world.
Google+http://distinctly.co
Contact us and
visit: http://www.janetpennconsulting.com/social_mediamarketing.html
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