In the world of tech, you either adapt & innovate or you die.
Where does this leave businesses trying to market themselves on Facebook?
In the same position, actually — you also must adapt or die.
And more & more you must pay — ie. devote more of your budget to Facebook adsto make sure you’re reaching fans.
That’s fine — and buying Facebook ads should bring you good results if you do it right.
But before you start pouring too much money into ads, I’d advise you to first build relationships with your fans *outside of Facebook*. That way you can insulate your business from the volatility & change mentioned above.
What’s the best way to build relationships with your fans outside of Facebook?
Simple. Create an email list & collect their emails!
In this blogpost, I’ll show you 5 clever ways to do that.
5 Smarty-Pants Ways to Collect Emails from Facebook Fans
1. Add a standard Sign-Up Form tab app
My first tip is the most basic.
Use your current email service provider (Mailchimp, Constant Contact, Aweber, etc.) by connecting it to one of your Facebook tab apps.
Here are some tab app providers that can help you get this set up: